Millennial Resources

Reaching Millennial, Multicultural, and Multigenerational Homebuyers

National MI’s Resources to Reach Millennials (and educate your BORROWERS):

Don’t forget to go to National MI U to view the latest upcoming Webinars
For the latest Millennial Multicultural Media, go to discoverm3.com
 

Recorded Millennial, Multigenerational and Multicultural Webinars:


For quick access click here:

Next Gen Influence: How to Educate Millennials on Wealth-Building
Click HERE to access a previous recording of this webinar.

  • Join renowned experts Sarah Vita and Kristin Messerli of Cultural Outreach, as they examine the millennial financial perspective and how to approach this demographic to properly educate and empower them to think about wealth differently.

Back to top

Next Gen Influence: Living in the Gig Economy
Click HERE to access a previous recording of this webinar.

  • How people live, work and spend their money has changed dramatically over the past decade. Countless peer-to-peer transactions are being made each day as gig companies facilitate a business model that’s redefining working and consuming. Cultural Outreach will dive into the gig economy to vie a better understand of what it all means.

Back to top

Next Gen Influence: Reaching the Latinx Millennial Market
Click HERE to access a previous recording of this webinar.

  • Latinx millennials are major influencers of the next gen market, and understanding their culture will help you grow your business with the 73 million millennials in the U.S. today. Nearly 2 in 5 Millennials are Hispanic or Latinx, representing a homeownership segment with increasing buying power. Mortgage professionals who understand trends in this segment’s consumer behavior, values, and marketing preferences will be able to connect with this crucial demographic and gain new business. In this 1-hour webinar, Sarah Vita of Cultural Outreach and Hispanic homeownership expert, Nuria Rivera, will introduce participants to practical strategies for reaching this market. Participants will learn about Latinx culture, how to develop new community partnerships, and maximize digital and social media influence.

Back to top

Social Media Advertising
Click HERE to access a previous recording of this webinar.

  • In this webinar, social media experts from Cultural Outreach discuss social media advertising tools and tips to tailor your content for the right audience. They will stress that clicking the follow button, giving a post a like, or leaving a comment, will help your audience join a conversation with a brand before even buying a product or service. Social media advertising is more effective than old advertising techniques focused on the number of people who were exposed to a campaign because it is more targeted and reaches the right audience for your brand. Social media invites you to be part of the narrative, unlike television, radio, billboard, or other types of traditional marketing strategies that just sold you a project.

Back to top

Inside the Mind of a Millennial Homebuyer
Click HERE to access a previous recording of this webinar.

  • In the last few years, Cultural Outreach has surveyed hundreds of millennial homebuyers and real estate professionals. Despite frequent trainings on how to reach millennials, there is still a significant gap between this generation and real estate professionals. In this webinar, Cultural Outreach presenters Kristin Messerli and Sarah Vita will help you understand the millennial mindset, give you effective communication techniques to reach this audience, and show you how to host a homebuying event that connects and attracts millennials. This session will:
    • Help you understand the millennial mindset
    • Provide effective communication techniques to reach this audience
    • Show you how to host a homebuying event that attracts and connects with millennials

Back to top

Follow the Trends: Top Social Media Tips in 2019
Click HERE to access a previous recording of this webinar.

  • How do you stand out in the twitterverse? What’s your strategy to connect with your network when everyone is competing for attention in their newsfeed? In this dynamic webinar, Cultural Outreach social media professionals will share the answers to these questions and help you create a step-by-step plan that works for you. Presenters include Sarah Vita and a new member of their team, Lauren O’Donohue, whose experience is in influencer and PR with social media. Sarah and Lauren will share insights into millennial trends, social media tips, and have an open conversation about how to build an authentic brand in a noisy social universe.

Back to top

Connections That Matter: A Guide to LinkedIn for Referrals and Recruitment
Click HERE to access a previous recording of this webinar.

  • LinkedIn is the primary social media platform for industry networking with over 500 million users. It is a vital extension for building a strong personal brand given the capabilities of posting impactful blog and video content. With the right approach, individuals can gain access to top leaders and decision makers given that 45 percent of LinkedIn users are in upper management.In this session, Kristin Messerli of Cultural Outreach will share how to build a strategy for gaining influential referrals and ways to establish a quality brand for recruiting top talent. Learn:
    • How to create engaging & consistent blog posts based on data research
    • Ways to build personal connections that are authentic and strategic
    • Tools for tailoring your recruitment search to expand business outreach

Back to top

Making an Impression: The Future of Facebook & Content that Converts
Click HERE to access a previous recording of this webinar.

  • Facebook continues to be the leading social media platform with over 1.65 billion monthly active users. The platform has experienced a couple of PR mishaps in the last year due to cultural events, however it continues to reign as an effective marketing tool for businesses.In this session, Sarah Vita of Cultural Outreach shares how mortgage professionals can maximize their online presence using Facebook by staying up-to-date with current trends and building a content strategy that resonates with consumers in an authentic way. Participants will learn:
    • What type of content proves to be successful in engaging audiences
    • How to humanize your brand through storytelling
    • When to use ads and influencer marketing to expand market outreach

Back to top

Video Killed the Radio Star: A Complete Guide to Video Marketing for Mortgage Professionals
Click HERE to access a previous recording of this webinar.

  • Videos continue to be one of the strongest ways to reach consumers online. It’s been proven that videos build trust, sites with videos get more search hits, and videos appeal to today’s mobile users. In fact, according to research conducted by Cisco, online videos will make up more than 80% of all consumer internet traffic (85% in the US) by the year 2020. With that in mind, mortgage professionals should understand the best way to use video for a variety of platforms. Join Kristen Messerli, founder of Cultural Outreach, and Managing Editor for Mortgage Women Magazine to discuss:
    • Creating short form and long form video content
    • Effective distribution strategies for the top social media platforms
    • Essential components in creating a compelling story

Back to top

Meme, Myself, & I; Taking Instagram to the Next Level
Click HERE to access a previous recording of this webinar.

  • Instagram continues to lead as the fastest-growing platform on social media. The visually-engaging platform is an expressway to connect with the next generation of buyers, especially through the use of influencer marketing. Sarah Vita of Cultural Outreach, will provide an in-depth look into building your Instagram following, and steps you can take to build strategic partnerships with influencers and brand ambassadors.

Back to top

A Look Ahead to Social Media Trends 2019
Click HERE to access a previous recording of this webinar.

  • Does your social platform appeal to the borrowers of today? Social media continues to grow as the new storefront for businesses to attract consumers. Today’s customers are highly engaged 24/7 with the popularity of “stories” and live video features. This has created a unique opportunity for lenders to build authentic and transparent voices focused on quality storytelling. Join Kristen Messerli, founder of Cultural Outreach, and Managing Editor for Mortgage Women Magazine to discuss 2019 predicted trends and get your social media strategy ready for the New Year!

Back to top

Building Partnerships That Work: Nonprofit and Community Outreach
Click HERE to access a previous recording of this webinar.

  • Do you have a community outreach strategy to reach today’s young and diverse buyers? 75% of household growth is projected to come from minority segments over the next five years. Millennials and Generation Z are either in or approaching their first home buying experience and are more likely to choose providers associated with a social cause (Cone Communications). Led by Kristin Messerli, CEO and Taylor Potter, VP of Operations and Digital Strategy of Cultural Outreach, this session will cover the basics of building nonprofit partnerships that are long lasting and effective for business growth.You will learn:
    • How to identify and build the right community partners
    • How to develop strong relationships through networking and communication
    • How to convert community outreach initiatives into a new channel of sales and recruitment

Back to top

Reaching the Hispanic/Latino Homebuyer
Click HERE to access a previous recording of this webinar.

  • Hispanics and Latinos have been responsible for 46.5 percent of net U.S. homeownership gains since 2000 (NAHREP). While the Latino market presents a significant opportunity for mortgage and real estate professionals, a specific understanding of cultural nuances in marketing and customer service preferences can be the key to capturing business.Hispanic marketing expert Maria Twena and Kristin Messerli of Cultural Outreach lead this 1-hour session. National MI University’s “Reaching Hispanic and Latino Homebuyers” webinar, will introduce participants to practical strategies for reaching this market, and tactics for success including how to understand the consumer’s point of view, develop new community partnerships, and maximize digital and social media influence.

Back to top

How to Use Instagram to Grow Your Business
Click HERE to access a previous recording of this webinar.

  • Instagram is a fast-growing platform on social media that is particularly effective for lenders hoping to reach next generation buyers. Instagram Stories has over 300 million daily active users and growing.This 1-hour session, led by Kristin Messerli of Cultural Outreach and Mortgage Women magazine, includes an overview of the “language and culture” of Instagram, how businesses should communicate their brand through posts and stories, and how to leverage the advertising platform for both Instagram and Facebook to increase followers and clicks.Through National MI University’s “How to Use Instagram to Grow Your Business” you will learn the basics of building an engaging Instagram profile, learn strategies for creating posts that are consistent and work for your brand and you will acquire tips on how to utilize ads and influencers for promotion.

Back to top

Next Generation Marketing and Sales
Click HERE to access a previous recording of this webinar.

  • Generation Z, born in the mid 1990’s to early 2000’s, represent a larger cohort than Millennials (or Baby Boomers), and is more diverse and technologically savvy.
    97% of those in Gen Z believe they will own a home in their lifetime, and 4 out of 5 indicate that homeownership symbolizes the American Dream. In studying Gen Z, participants will not only gain insight into future homebuyers, but also learn how their cultural dynamics influence the industry today.In this 1-hour session, Kristin Messerli of Cultural Outreach will provide an in-depth overview of Gen Z including what they value and how to reach them. This session is imperative for any mortgage professional to remain competitive today and in the years to come.

Back to top

2018 Top Mobile Apps for Home Buyers
Click HERE to access a previous recording of this webinar.

  • Using mobile apps accounts for 87% of the time spent on mobile devices according to a recent survey by Comscore, and homebuyers are no exception.They use apps to save time, money, and stay organized during what can be a complicated and often stressful home search process.In this 1-hour session led by Kristin Messerli and Sarah Vita of Cultural Outreach, will take an in-depth look at the most popular mobile apps for 2018 that influence the home buying process. Mortgage professionals will learn which apps are used at each stage, how apps can integrate into existing business practices, and how to use the free report to gain more credibility with prospects, clients and referral partners.

Back to top

How to Manage Generational Differences in the Workplace
Click HERE to access a previous recording of this webinar.

  • The modern work environment continues to grow in age diversity which brings forth its own set of benefits and challenges. More seasoned generations offer years of experience and industry knowledge while younger generations offer new perspectives and outlooks on company culture, shifts in work styles and overall mission & purpose. In this webinar, participants will learn how to manage generational differences to better ensure successful and efficient collaboration.

Back to top

Top Social Media Trends 2018
Click HERE to access a previous recording of this webinar.

  • In 2017, there were more than 50 million small businesses that used social media to reach their customers. With such a large amount of activity, it is essential that brands, companies and individuals stay ahead of the curve and know how to engage on social media in a way that will stand out. In this webinar, participants will learn the leading trends of top social media platforms that are influencing how consumers make purchasing decisions and build brand loyalty. Specifically, participants will learn:
    • What type of content works best on which popular platforms
    • How to incorporate storytelling in written and visual formats
    • Next-gen strategies including influencers, AI and instant messaging
    • Important updates to the new Facebook algorithm that will impact businesses

Back to top

AI, Bitcoin, and the Future of Mortgage
Click HERE to access a previous recording of this webinar.

  • Artificial Intelligence (AI) is expected to replace one-third of U.S. jobs in the next twenty years, while also creating new opportunities for growth and innovation. Industries such as mortgage, real estate, and financial services are already seeing a need to adapt quickly to accommodate changes in AI. In this webinar, participants will learn the truth about AI and how it will impact the mortgage industry, along with several insights into new technology trends and applications that are shaping the industry today. Specifically, participants will learn:
    • New applications for technology such as “bitcoin” and how cryptocurrency may be used in real estate transactions in the future
    • How mortgage companies are using AI and automated technologies to improve the lending experience
    • Strategies for adapting to fast-changing technology

Back to top

Strategies to Get Referrals from Millennial Realtors
Click HERE to access a previous recording of this webinar.

  • While lenders are clamoring to reach the fast-growing market of Millennial homebuyers, many have neglected a clear and effective strategy: to get the referrals from Millennial real estate agents. Millennials now make up over one-third of new home purchases, according to the National Association of Realtors, and Millennial Realtors are key to accessing this market.In this webinar, participants will learn:
    • What Millennial Realtors value in lender relationships
    • How to find and connect with Millennial referral partners
    • Effective communication methods
    • Social media and marketing strategies to build a network of Millennial partners

Back to top

Gender Diversity in the Workplace
Click HERE to access a previous recording of this webinar.

  • Improving gender diversity in the workplace is increasingly a trending topic in business. Diverse voices and equal opportunity increase a company’s competitive advantage, yet women are not making meaningful progress, particularly in leadership roles. With women leading the nation’s housing purchasing trends and decision making, and single women making up one in five purchases, fostering women in the corporate pipeline is critical for mortgage companies. Yet, according to a recent study by McKinsey & Co. in partnership with LeanIn.org, women are still underrepresented at every level of organizations. In this 1-hour session, Kristin Messerli of Cultural Outreach will discuss women in the workplace and improving gender diversity, and participants will learn will learn how to assess their current organizational structure and improve business practices that cultivate executive talent among the women at all levels of their organization.

Back to top

Multigenerational Marketing
Click HERE to access a previous recording of this webinar.

  • Gone are the days where one marketing approach generally worked pretty well. With Baby Boomers, Generation X and Millennials, one size definitely doesn’t fit all. Multigenerational marketing is a way to broaden the appeal of your marketing and future-proof your business. In this 1-hour session Kristin Messerli of Cultural Outreach will review the home purchasing power of each of these generations, and introduce key insights and parallels between the generations to help you create the most efficient and effective multigenerational strategy. Participants will learn about the characteristics, lifestyles, and attitudes of each generation, and how to apply strategies to target these groups and drive more business.Kristin Messerli is the Founder/Managing Director of Cultural Outreach, specializing in helping companies in mortgage and real estate to better reach today’s Millennial and multicultural homebuyers through education and digital strategy.

Back to top

Leveraging Technology to Access New Markets
Click HERE to access a previous recording of this webinar.

  • Technology has changed rapidly over the last few years, and it is critical that modern lenders stay up-to-date with preferred modes of communication and service delivery. In this webinar, participants will learn how to choose and assess the right technology to serve their customers and how to leverage specific platforms to improve customer relationships through chat and video.The webinar includes:
    • How Millennials prefer to use technology in customer service
    • The most popular apps used in the home shopping process and how to leverage these for improved customer and realtor relationships
    • How to use chat and video applications to improve communications

Back to top

LinkedIn to the Max!
Click HERE to access a previous recording of this webinar.

  • LinkedIn is the world’s largest professional network with 433 million users. Of those users, 40% check their LinkedIn EVERY day! There is no question that every professional should be leveraging this incredible network to grow their influence. However, learning how to do this effectively requires understanding the language and culture of LinkedIn.In this webinar, participants will learn how to:
    • Optimize their LinkedIn profile
    • Share content and write articles
    • Use LinkedIn to gain greater exposure online and increase Google search results
    • Effectively recruit candidates through LinkedIn tools

Back to top

Building Relationships in a Highly Digital Multicultural Environment
Click HERE to access a previous recording of this webinar.

  • In this webinar, participants will learn key strategies to influence and build relationships in a highly digital, multicultural environment. This webinar will cover the following strategies:
    • Cross-cultural communication
    • Effective use of an interpreter
    • How to create and use video to improve communication
    • Nonverbal communication skills with multinational consumers
    • Mobile and web apps that can be used to improve communication with all consumers

Back to top

Facebook to the Max!
Click HERE to access a previous recording of this webinar.

  • In 2017, Facebook still continues to attract and retain a large base of online users that can serve as prospective clients for the lending community.This forum creates a ripe opportunity to find leads, engage them in a meaningful and informative manner, and turn them into clients and advocates for you and your company.In this 1-hour session, Kristin Messerli of Cultural Outreach demonstrates how loan officers can implement highly effective and measurable strategies on Facebook to increase sales as part of an online content and client acquisition strategy, and improve customer relationships at the same time.

Back to top

Improving Outreach with Asian American Homebuyers
Click HERE to access a previous recording of this webinar.

  • Asian Pacific Americans, including both Asian Americans and Pacific Island Americans, account for the fastest growing immigrant population in the United States. With higher than average incomes and education levels, this segment represents a significant growth opportunity for real estate professionals and lenders. In this 1-hour session, Jerry Yin, Director of Marketing for National MI, co-presents with Kristin Messerli of Cultural Outreach on the demographic insights and marketing techniques that will help attendees reach this key homebuying segment. Participants will learn how to look for cultural cues to better engage this group, and best practices in marketing and customer service, to cultivate a trusting personal connection with these homebuyers.

Back to top

Multicultural Outreach to Provide Homeownership to the African American Community
Click HERE to access a previous recording of this webinar.

  • National MI is pleased to invite you to our Multicultural Outreach to Provide Homeownership to the African American Community, an educational seminar that will be presented by Kristin Messerli of Cultural Outreach Solutions and Risha Grant, CEO and Founder of DiversityConneX.com. This special presentation is brought to you by our MI University, with a commitment to delivering high quality educational content to our customers.Our intention is to provide educational content on how to reach a wide range of homebuyers who do not have 20% down payments and desire affordable options to homeownership as an alternative to FHA.Some U.S. housing statistics reflect the importance of private MI:
    • On average, it takes 20 years for a firefighter or schoolteacher to save for a 20% down payment.
    • On average, it takes 31 years for an African American homebuyer and 26 years for a Latino homebuyer to save for a 20% down payment.
    • 1 in 3 home purchases in 2015 were made by Millennials, a growing segment of buyers.

    Providing Homeownership options to the African American Communities is essential to mortgage and real estate professionals as 37% of African Americans state that they are considering buying a home in the next two years and have considerable buying power. In this 1-hr session, attendees will gain an understanding of the multicultural critical buyer nuances, including the African American Community preferences in marketing and consumer experiences, in order to craft a winning strategy to reach the African American Community of homebuyers.

Back to top

Multicultural Marketing for Mortgage Professionals
Click HERE to access a previous recording of this webinar.

  • Multicultural consumers have rapidly become the core of America’s population. Today, Asian American, African American, and Hispanic/Latino consumers alone account for over 38% of the U.S. population and have expansive buying power. It is vital to understand the unique consumer habits, beliefs and perceptions that inform their decisions on who they want to do business with, and how. Preferences in communication and marketing have created unique barriers to reaching them. In this 1-hr session, participants will learn practical differences in the consumer experience, pertinent cross-cultural communication skills, and actionable strategies to capture more mortgage business from these segments.

Back to top

Innovative Ways to Use Social Media to Increase Business
Click HERE to access a previous recording of this webinar.

  • Leveraging platforms such as Facebook Live, Snapchat, Pinterest, and Meetup is critical to taking advantage of consumers’ always connected lifestyles. In this session, mortgage professionals can learn about these social platforms and how to use them to increase business. Participants will gain an understanding of the most cutting-edge platforms and how to leverage them to increase sales, build their digital brand, and deliver a superior customer experience.

Back to top

How Credit Unions Can Win Millennial Loyalty
Click HERE to access a previous recording of this webinar.

  • Millennials demonstrate unique purchasing preferences that must be understood in order to capture their business, and Credit Unions are in a unique position as a trusted community resource to win Millennial loyalty.  Millennials often want to collaborate with the brands and companies they choose to affiliate themselves with, and don’t necessarily see a clear boundary between customers and service providers.  Millennials currently account for one in three home purchases and this rate is expected to increase in the coming years.  In this session, Credit Union participants will gain critical insights into the mindset of a Millennial homebuyer and learn how to leverage new and modern practices, including interacting on mobile devices and social media to capture more Millennial business.

Back to top

National MI presents: What’s HOT and What’s NOT on Social Media
Click HERE to access a previous recording of this webinar.

  • Communicating with Millennials in today’s “participatory economy,” in which customers are actively engaged with businesses and providers on social media and expect two-way communication, requires learning how to engage with Millennials on social media.  In this 1-hour session, participants will learn what’s hot and what’s not on social media, and best practices for how to communicate effectively and improve business with Millennials on social media.

Back to top

National MI presents: Millennials in the Workforce
Click HERE to access a previous recording of this webinar.

  • Recruiting and retaining the next generation of younger talent is increasingly important as the average age of providers in the mortgage industry continues to rise. In this 1-hour session for managers, participants will learn how to navigate the workplace dynamics between Millennials and other generations in their organization, which recruitment tactics will prove most effective in sourcing talent, and how to develop a loyal workforce of Millennial employees.

Back to top

National MI presents: The Key to Increasing Production with Millennials
Click HERE to access a previous recording of this webinar.

  • Millennials exhibit unique purchasing behaviors, and they are demanding a change in industry standards for marketing and customer service due to their specific preferences. In this 1-hour session, participants will learn how to assess their brand, marketing and customer service experience and learn the practical steps to take to optimize their customer journey and create a winning strategy targeted to Millennial homebuyers.

Back to top

 

Upcoming Millennial Webinars:

Please reach out to training@nationalmi.com to inquire about upcoming Millennial webinars and any some topics you would like to see covered in the future.