National MI University presents: Questions That Build Trust, Credibility, and Increase Conversions with Nancy Bleeke
10am (PT)
While loan originators KNOW they need to ask questions in a sales conversation, not all questions allow the prospect to understand their compelling motivators to DO something. Converting prospects is easier and more efficient when the prospect discovers, and you, as the provider, uncover the “story” beyond the data and details. This story-gathering allows you to build credibility, trust, and the right to connect value to your service that matters to THEM.
With a framework to guide your questions, you’ll consistently provide real value early in the process, which sets the stage for prospects to make a confident decision to work with you. Learning objectives in this webinar:
• Ditch the “pitch” in your conversations
• Develop the 4-Point Questions to uncover, and that they must discover, about their “story”
• Differentiate yourself from the competition and build trust and credibility with better questions
While loan originators KNOW they need to ask questions in a sales conversation, not all questions allow the prospect to understand their compelling motivators to DO something. Converting prospects is easier and more efficient when the prospect discovers, and you, as the provider, uncover the “story” beyond the data and details. This story-gathering allows you to build credibility, trust, and the right to connect value to your service that matters to THEM.
With a framework to guide your questions, you’ll consistently provide real value early in the process, which sets the stage for prospects to make a confident decision to work with you. Learning objectives in this webinar:
• Ditch the “pitch” in your conversations
• Develop the 4-Point Questions to uncover, and that they must discover, about their “story”
• Differentiate yourself from the competition and build trust and credibility with better questions
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