National MI University presents: Using AI to Win with NextGen Homebuyers with Kristin Messerli

10am (PT)
NextGen homebuyers are overwhelmed, skeptical, and constantly bombarded with noise. That means AI-powered loan officers can stand out with clear and authentic communication. In this session, NextGen homebuyer expert Kristin Messerli explores how AI can help loan officers create trust-building content faster — whether it’s a personalized video script, social media post, email follow-up, or buyer-facing prompt. You’ll learn practical ways AI can support your communication strategy while keeping your voice authentic and your relationships front and center.
Through examples, prompts, and easy-to-implement best practices, you’ll come away ready to:
• Use AI to enhance (not replace) your unique voice
• Quickly create trust-building content for first-time buyers
• Develop scripts, messages, and education to meet buyers where they are
• Stand out as a guide in an era where trust is hard to earn